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The Tour de France Femmes was undoubtedly the very best profile stage race that the ladies’s peloton has had within the fashionable period however in terms of prize cash, the earnings for ladies got here nowhere near what the lads obtained.
Evaluating the 2 races, each run by the Amaury Sport Organisation, is a problem for the reason that males have loved a Tour de France for 109 editions whereas the Tour de France Femmes avec Zwift is new, making a return after 33 years.
Whereas the prize purse of €247,000 printed on Tuesday was on par with that of the Giro d’Italia Donne, who touted a €250,000 purse, it was lower than a tenth of the lads’s prize record, which totaled €2,257,000.
Whereas Jonas Vingegaard and his Jumbo-Visma group raked in €779,750 throughout the Tour Hommes, Movistar and Tour Femmes winner Annemiek van Vleuten made €62,440.
There are many caveats to think about – the lads raced 21 days to the ladies’s eight, there have been 22 males’s groups to the ladies’s 24. However even when divided per stage, the lads nonetheless earned €3.47 for each euro the ladies made.
It’s only a begin for the Tour de France Femmes if all goes effectively, the worth of the race and the cash it attracts will trickle all the way down to the groups, constructing a deeper subject and making skilled biking a extra profitable profession for ladies.
The race remains to be in its infancy however the Tour de France Femmes branding and the thrilling racing has already captured the eye of followers. Through the Tour Hommes, France Télévisions estimated a 4 million viewer viewers in France per stage with a peak at 8.4 million for the Alpe d’Huez stage. The ladies’s peaked at 3 million viewers per stage.
The Hommes gained an estimated 150 million tv views of no less than one minute, whereas the ladies acquired about 20 million eyeballs. Issue within the size of the race, the ladies’s viewers was 35% of the lads’s.
By some estimates, Cyclingnews readers paid extra consideration to the Tour Femmes than they did to the lads’s Giro d’Italia.
It’s clear from these numbers that the ladies are giving greater than their fair proportion of worth to the ASO. Hopefully, that may translate right into a richer prize purse for the approaching editions.